A Japanese merchandise brand referenced in a story about a scholarship recipient who spent money on copious amounts of Sanrio merchandise instead of using it responsibly.
"she wore all kinds of frilly pink dresses and oversized chunky knit sweaters, described herself as "sanrio gf", was very small and skinny and spoke in a high pitch, talked about "coquette" and things and had a Pinterest that was full of many more things along the same line."
"A woman having a little keychain plushie of My Melody or Hello Kitty or something like that makes me instantly extremely interested in her if she's even a little bit cute. I can't really understand why and my only guess is it's some primal thing where seeing a woman carry around something small and "
"During the time I still followed her on Instagram, she posted an iMac bought using the money, copious amounts of Sanrio merchandise and concert photos every week."
"Imagine THE DEER HUNTER if all the characters were adorable Sanrio-esque cartoon penguins and it was a spinoff of a series of Japanese beer commercials."