A perfume brand that ran controversial advertising in the 1970s featuring highly sexualized imagery of young girls, representing the mainstreaming of pedophilic aesthetics in that era.
"I accidentally stumbled on those creepy Love's Baby Soft ads recently and it reminded me of how in the late 60s to early 80s really young girls were sexualized (think Brooke Shields in Playboy/Pretty Baby, David Hamilton, baby groupies) and it was seemed pretty mainstream."